Online Courses: Creating and Selling Courses on Platforms like Udemy, Teachable, and Coursera.

In the digital age, the demand for online education has skyrocketed, offering a lucrative opportunity for individuals with expertise in various fields. Whether you’re an educator, entrepreneur, or industry expert, creating and selling online courses has become an accessible and profitable venture. With the advent of platforms like Udemy, Teachable, and Coursera, you can share your knowledge with a global audience. In this subchapter, we’ll walk you through the process of conceptualizing, creating, and successfully selling online courses.

online courses

The Rise of Online Learning

Before we dive into the details of creating and selling online courses, let’s explore why online learning has gained so much popularity:

  • Accessibility: Online courses can be accessed from anywhere in the world, providing flexibility for both instructors and learners.
  • Diverse Topics: Online platforms cover a vast array of topics, from academic subjects to specialized skills and hobbies.
  • Affordability: Many online courses are more affordable than traditional education, making learning accessible to a broader audience.
  • Self-Paced Learning: Learners can progress at their own pace, catering to various learning styles.
  • Global Reach: As an instructor, you can reach students from diverse backgrounds and cultures, expanding your influence.

Step 1: Identify Your Expertise

The first step in creating an online course is identifying your area of expertise or passion. Consider the following:

  • What Are You Knowledgeable About? Think about subjects or skills in which you have significant knowledge or experience.
  • Your Passion: Choose a topic that genuinely excites you, as your enthusiasm will be reflected in your course.
  • Market Demand: Research the demand for courses in your chosen field. Are people actively seeking to learn about it?

Step 2: Define Your Target Audience

Understanding your target audience is crucial for tailoring your course to their needs and preferences. Ask yourself:

  • Who Are Your Ideal Students? Define the demographics, interests, and goals of your target audience.
  • What Problems Can You Solve? Identify the challenges or problems your course can address for your students.
  • Competitor Analysis: Research existing courses in your niche to understand what’s already available and how you can differentiate yourself.

Step 3: Course Planning and Content Creation

Once you have a clear idea of your expertise and target audience, it’s time to plan your course and create content. Here’s what you need to do:

  • Course Outline: Create a detailed course outline, breaking down the content into modules or sections. Define learning objectives for each.
  • Content Creation: Develop high-quality content, including videos, written materials, quizzes, assignments, and any supplementary resources.
  • Engagement Strategies: Plan how you’ll keep your students engaged throughout the course, such as through discussions, quizzes, or interactive elements.
  • Production Quality: Invest in decent audio and video equipment to ensure your course materials are of high quality.

Step 4: Choose the Right Platform

There are several platforms where you can host and sell your online courses. Here are a few popular options:

  • Udemy: Udemy is a marketplace for learning and teaching, with a vast user base. They handle marketing and sales, but you share revenue with them.
  • Teachable: Teachable allows you to create a branded online school. You have more control over pricing and can retain a higher percentage of your earnings.
  • Coursera: Coursera partners with universities and organizations to offer accredited courses. It’s a good choice if you want to create more formal, accredited courses.
  • Thinkific: Thinkific is a user-friendly platform that enables you to build, market, and sell your courses. It offers a range of customization options.
  • edX: Like Coursera, edX is associated with universities and offers a selection of high-quality courses. It’s a great choice for academic or specialized subjects.

Choose the platform that aligns best with your goals and course content.

Step 5: Course Building and Hosting

Now, let’s explore how to create and host your course on one of the platforms mentioned above. We’ll use Udemy as an example.

  • Udemy Course Creation:
  1. Create an Instructor Account: Sign up as an instructor on Udemy and complete your profile.
  2. Course Planning: Use Udemy’s course creation tools to structure your course. You can include video lectures, quizzes, and assignments.
  3. Recording Content: Record your video lectures using appropriate equipment and ensure good audio and video quality.
  4. Uploading Content: Upload your course materials to the platform. Udemy provides guidelines on formats and specifications.
  5. Pricing and Coupons: Decide on the pricing for your course. Udemy often runs promotions, so consider using coupons to attract initial students.
  6. Course Promotion: Udemy offers promotional tools, but you can also market your course independently through social media, your website, or email marketing.

Step 6: Marketing and Promotion

Creating a great course is only part of the equation; you also need to market it effectively. Here are some strategies:

  • Optimize Your Course Title and Description: Ensure that your course title and description are clear, concise, and optimized for search engines.
  • Leverage Social Media: Use platforms like Facebook, Twitter, and LinkedIn to promote your course to a broader audience.
  • Email Marketing: Build an email list and send out newsletters to your subscribers about your course.
  • Paid Advertising: Consider running paid ads on platforms like Facebook or Google Ads to reach potential students.
  • Student Reviews and Testimonials: Encourage your students to leave reviews, as positive reviews can boost your course’s credibility.
  • Affiliate Marketing: Partner with affiliates who can promote your course in exchange for a commission on sales.

Step 7: Engaging Your Students

Keeping your students engaged throughout the course is crucial for their learning experience and your course’s success. Here are some tips:

  • Communication: Stay in touch with your students through announcements, discussions, and Q&A sessions.
  • Feedback: Encourage students to provide feedback, and use it to improve your course.
  • Community Building: Create a sense of community among your students, where they can interact and learn from each other.
  • Updates and Additions: Continuously improve your course by adding new content or updates based on student feedback.

Step 8: Monitor, Evaluate, and Improve

After your course is live, it’s essential to monitor its performance and gather feedback. Use this information to make improvements and refine your teaching techniques for future courses.


Creating and selling online courses can be a rewarding endeavor that allows you to share your expertise and generate income simultaneously. Whether you choose platforms like Udemy, Teachable, Coursera, or others, the key lies in delivering high-quality content, effective marketing, and engaging your students. As the eLearning industry continues to grow, there has never been a better time to embark on your journey as an online course creator. So, start planning, building, and sharing your knowledge with the world, and watch your online course flourish in the ever-expanding realm of online education.